|
課程類別：
|
商業、管理及法律類
|
|
班級名稱：
|
113學年度上學期陽明交大管科系推廣教育企業管理碩士學分班
|
|
課程名稱：
|
策略管理
|
|
班 別：
|
碩士學分班
|
| 學分數： |
3.0
|
| 上課時數： |
54.0
|
| 上課時間： |
每週二 18:30-21:30 |
| 起始日期： |
2024/9/3 |
| 結束日期： |
2024/12/17 |
| 師資介紹： |
黃瓊誼
|
| 課程狀態： |
上課中
|
| 備 註： |
|
| 上課類別： |
本校校區 |
| 上課地點： |
陽明交大新竹光復校區 |
|
地 址： |
新竹市東區大學路1001號
|
|
電 話： |
|
|
連絡人： |
|
|
email： |
|
| 相關鏈結： |
|
| 課程介紹： |
Strategic management is concerned with managing the competitive position (including the general environment, industry and market structure, and organizational strengths and weaknesses) and long-term development of the business enterprise. This course aims to relate the principles and issues addressed in the various functional business areas to introduce an integrated concept of management and provide an understanding of the relationship between theory and practice in general management. The course will lead students into two main areas which must be analyzed in order to formulate and implement a well-conceived strategy: the external environment of the firm (the industry context), and the internal environment of the firm (its resources and capabilities). Some of the key topics covered include: (1) exploring why and how good strategic management increases business performance, (2) the application of a set of analytical frameworks, (3) analyzing the reasons for the success and failure of a firm, and (4) the methods of developing an effective competitive strategy and executing it competently. The teaching materials include lectures, case analyses, and independent readings.
|
|