課程介紹 |
課程名稱: |
新興產業創新策略
|
縣 市: |
南投縣
|
上課時間: |
一
|
起始日期: |
2021/9/13
|
結束日期: |
2022/1/14
|
上課地點: |
校本部管理學院(南投縣埔里鎮)
|
相關鏈結: |
|
課程介紹: |
新興產業的興起,常常是由一連串的創新活動所啟動。然而,創新所伴隨的高度不確定性,帶給新興產業的投入者極高的風險;另一方面,由於市場既有在位者的僵化與慣性,帶給新興產業的投入者極佳的市場進入機會。因此,新興產業的興起,對於市場在位者以及新進者而言,是一個市場重新洗牌的機會與挑戰。新興產業的新進者如何找尋市場進入點?如何強化能力以提升競爭力?市場既有的在位者如何進入新興產業?其面臨的挑戰為何?如何克服?又為何成功的企業在面臨新的創新挑戰時容易導致失敗?本課程的目的,冀望藉由創新個案的探討,了解上述問題的原由,並從中找出管理意涵,進而發展出有效的管理手段。
【評量方式】
1. 新興產業創新專題研究報告 50%
2. 出席與討論狀況 50%
|
教學內容: |
各週作業:閱讀“創新者的解答”
Introduction Week 1
Readings of Week 2
READING I-1 Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing, and Public Policy
READING I-2 How to Put Technology into Corporate Planning
Readings of Week 3
創新者的解答
Part one: INTEGRATING TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE
Readings of Week 4
READING I-3 The Core Competence of the Corporation
READING II-15 Strategic Intent
Readings of Week 5
READING I-4 Management Criteria for Effective Innovation
READING I-7 The Art of High-Technology Management
Readings of Week 6
READING II-2 Exploring the Limits of the Technology S-Curve. Part I: Component Technologies
READING II-3 Exploring the Limits of the Technology S-Curve. Part II: Architectural Technologies
Readings of Week 7
READING II-5 Customer Power, Strategic Investment, and the Failure of Leading Firms
READING II-6 Disruption, Disintegration and the Dissipation of Differentiability
Readings of Week 8
READING I-6 Assessing Your Organization’s Capabilities: Resources, Processes, and Priorities
READING II-14 Strategic Dissonance
Readings of Week 9
創新者的成長指南 I
Readings of Week 10
READING II-7 Crossing the Chasm and Beyond
READING III-11 Living on the Fault Line
Readings of Week 11
READING III-9 Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
READING III-8 Note on Lead User Research
Readings of Week 12
READING III-7 Making Sense of Corporate Venture Capital
READING II-8 Competing Technologies: An Overview
Readings of Week 13
創新者的修練
Readings of Week 14
READING IV-5 Creating Project Plans to Focus Product Development
READING IV-3 Organizing and Leading "Heavyweight" Development Teams
Part four: ENACTMENT OF TECHNOLOGY STRATEGY-CREATING AND IMPLEMENTING A DEVELOPMENT STRATEGY
Readings of Week 15
創新者的修練
Weeks 16 - 18
Project Presentation
Field Project
1.運用”創新者的修練”所提出來的產業分析架構,研究你的新興產業,該產業先前的發展脈絡、以及未來的發展趨勢,提出你的新興產業創新專題研究報告。
2.可以將每週作業內容,彙整加入上述的新興產業創新專題研究報告。
|
師資介紹: |
施信佑 教授 (國際企業學系)
|
備 註: |
隨班附讀
|
學分班註記: |
是
|
學分數: |
3.0
|
課程時數: |
0.0
|
課程狀態: |
不開班
|
上架日期: |
2021/7/7 下午 02:10:10
|
更新日期: |
2022/3/9 下午 12:48:04
|
|
上課地點 |
名 稱: |
校本部管理學院(南投縣埔里鎮)
|
簡 介: |
|
地 址: |
南投縣埔里鎮
|
電 話: |
|
傳 真: |
|
連絡人: |
|
email: |
|
|