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課程類別：
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企管經貿
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班級名稱：
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課程名稱：
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109下 交大管科企管碩士學分班-消費者行為
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班 別：
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碩士學分班
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| 學分數： |
3.0
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| 上課時數： |
54.0
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| 上課時間： |
三 |
| 起始日期： |
2021/2/22 |
| 結束日期： |
2021/6/25 |
| 師資介紹： |
張家齊
https://www.ms.nctu.edu.tw/zh_tw/intro1/Faculty/staff
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| 課程狀態： |
結業
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| 備 註： |
『因報名人數不足，採隨班附讀方式辦理』
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| 上課類別： |
本校校區 |
| 上課地點： |
陽明交大新竹光復校區 |
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地 址： |
新竹市東區大學路1001號
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電 話： |
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連絡人： |
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email： |
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| 相關鏈結： |
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| 課程介紹： |
課程概述與目標：
The main objective in this course is to provide an overview of the dynamic nature of consumer behavior and the influences that marketing efforts have on consumers. Consumer behavior is a multidisciplinary field of study which incorporates theories and principles from psychology, sociology, anthropology, marketing and other areas of study. All these areas help to better explain the phenomena of selecting, purchasing, using and disposing of products and services. We are all neophyte consumer behaviorists because of our personal experiences in the marketplace. Since this is a graduate level class, the trend of contemporary consumer research will also be introduced. Different techniques in doing research in consumer behavior area will also be introduced.
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