課程介紹 |
課程名稱: |
109下 交大管科企管碩士學分班-消費者行為
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縣 市: |
新竹市
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上課時間: |
三
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起始日期: |
2021/2/22
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結束日期: |
2021/6/25
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上課地點: |
陽明交大新竹光復校區
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相關鏈結: |
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課程介紹: |
課程概述與目標:
The main objective in this course is to provide an overview of the dynamic nature of consumer behavior and the influences that marketing efforts have on consumers. Consumer behavior is a multidisciplinary field of study which incorporates theories and principles from psychology, sociology, anthropology, marketing and other areas of study. All these areas help to better explain the phenomena of selecting, purchasing, using and disposing of products and services. We are all neophyte consumer behaviorists because of our personal experiences in the marketplace. Since this is a graduate level class, the trend of contemporary consumer research will also be introduced. Different techniques in doing research in consumer behavior area will also be introduced.
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教學內容: |
https://timetable.nycu.edu.tw/?r=main/crsoutline&Acy=109&Sem=2&CrsNo=5621&lang=zh-tw
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師資介紹: |
張家齊
https://www.ms.nctu.edu.tw/zh_tw/intro1/Faculty/staff
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備 註: |
『因報名人數不足,採隨班附讀方式辦理』
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學分班註記: |
是
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學分數: |
3.0
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課程時數: |
54.0
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課程狀態: |
結業
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上架日期: |
2021/3/25 上午 10:56:26
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更新日期: |
2021/8/16 上午 07:45:24
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上課地點 |
名 稱: |
陽明交大新竹光復校區
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簡 介: |
機車請停機車停車棚,不得入校。
汽車請於學校大門口領取臨時停車卷(30元/1小時),
再於班上講買計次停車卷(50元/1次出校門)。
汽車請勿停於紅、藍線,以免被開罰單!
校園地圖:https://www.nctu.edu.tw/wp-content/uploads/2020/05/campus_map_kf_admin.jpg
交通資訊:https://www.nctu.edu.tw/directions-to-nctu |
地 址: |
新竹市東區大學路1001號
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電 話: |
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傳 真: |
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連絡人: |
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email: |
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